Playforever. Creators and connoisseurs of art toys that are built to last a lifetime. An early fascination with the beauty and magic of classic vehicles sparked a lifelong ambition to create a collection of timeless heirloom toys: A collection that would delight and captivate generations to come, children and grown ups alike.
Drawing inspiration from iconic racing cars and racing planes from the 1920s, as well as classic 1960s New York, combined with decades of researching and studying technical car design and automotive styling, Playforever's collection of Midis, Minis and Mavericks is an eclectic mix of art, fashion, traditional design and modernism.
Playforever believe in authentic design and a flawless finish, born of an ethos that beautiful products are made from the finest materials. They use child-friendly, soft-roll rubber wheels and long-lasting, UV-resistant paint finish. All products are safety-tested to the highest international standards.