{"title":"2026 - IMAGINATIVE PLAY","description":"\u003cp\u003eStep into a world of creativity and make-believe! Our Imaginative Play collection inspires children to role-play, dress up, and create their own stories. From costumes and props to playful sets, these products encourage imagination, self-expression, and endless hours of fun.\u003c\/p\u003e","products":[{"product_id":"brunoracingcarblack","title":"Playforever Bruno Racing Car Black","description":"\u003cp\u003eBruno is a Playforever original. Born from a childhood fascination with tin cars and inspired by the beauty of classic cigar racers, founder Julian Meagher set out to create a debut piece that not only looked classic and stunning, but that was beautifully made from the very best materials available. Months of researching production methods to attain the glossiest surfaces possible; 5mm thick wall sections that had never been achieved before and that produced a solid sound, resonating when tapped; genuine rubber tyres as opposed to cheap skin versions. Honest materials that spelled quality, celebrating plastic as a truly exceptional material.\u003c\/p\u003e\n\u003cp\u003eThe story of Bruno is a labour of love, beginning with a passion and a dream, and ending with a lifelong heirloom toy to be passed on, played with and remembered for generations.\u003c\/p\u003e\n\u003cp\u003eAge recommendation: All Bruno cars are 3 plus. This means this product is safety tested and recommended for children that are aged 3 years and above.\u003c\/p\u003e\n\u003cp\u003eDimensions: Length 270mm x Width 180mm x Height 130mm\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Playforever","offers":[{"title":"Default Title","offer_id":46051938063,"sku":"5060346820057","price":189.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1586\/9559\/products\/Bruno_Racing_Car_black.jpg?v=1571608876"},{"product_id":"midibuckred","title":"Playforever Midi Buck Red","description":"\u003cp\u003e1960s glamour and footwear fashion is the inspiration behind Buck, the third addition to our Midi collection. Beginning as a shoe wedge and ending as toy racing car, Buck has a strikingly simple body shape that was originally designed in wood (maintaining its simple form when remodeled into plastic). Just like the rest of our Midi range, the beauty of Buck lies in its simplicity: a pure shape on wheels, with the addition of bold graphics to bring it to life.\u003c\/p\u003e\n\u003cp\u003eReminiscent of the early racing cars of the 20s and 30s, yet with a definite nod to the fashion era of the 60s, Buck will bring a touch of glamour to your toy box or shelf. A Playforever classic, to be treasured for generations.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAge recommendation\u003c\/b\u003e\u003cstrong\u003e:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAll Buck cars are 3 plus. 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Beginning as a shoe wedge and ending as toy racing car, Buck has a strikingly simple body shape that was originally designed in wood (maintaining its simple form when remodeled into plastic). Just like the rest of our Midi range, the beauty of Buck lies in its simplicity: a pure shape on wheels, with the addition of bold graphics to bring it to life.\u003c\/p\u003e\n\u003cp\u003eReminiscent of the early racing cars of the 20s and 30s, yet with a definite nod to the fashion era of the 60s, Buck will bring a touch of glamour to your toy box or shelf. A Playforever classic, to be treasured for generations.\u003c\/p\u003e\n\u003cp\u003eAge recommendation: All Buck cars are 3 plus. This means this product is safety tested and recommended for children that are aged 3 years and above.\u003c\/p\u003e\n\u003cp\u003eDimensions: Length 215mm x Width 120mm x Height 105mm\u003c\/p\u003e","brand":"Playforever","offers":[{"title":"Default Title","offer_id":46052061327,"sku":"5060346820347","price":149.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1586\/9559\/products\/mini_Roddie_Buck.jpg?v=1571608876"},{"product_id":"minired","title":"Playforever Speedy Le Mans Red","description":"\u003cp\u003eMini Speedy Le Mans is a toy car in its simplest, most organic form. Taking its smooth, curved shape – a shape that conveys movement and fluidity even when parked on the shelf - we have split it into smaller segments that help to define and showcase further its organic lines, playing with colour and form in a brand new way. \u003c\/p\u003e\n\u003cp\u003eThe result is an object of beauty that is not only harmonious to the eye, but a joy to play with (and being slightly smaller than our Midi and Classic collections, little hands can easily hold it too). Reminiscent of the classic Lemans racing cars of the 1930s, our Mini Speedy Lemans car is a true design classic, to be cherished by all ages for generations to come.\u003c\/p\u003e\n\u003cp\u003eAge recommendation: All Speedy Le Mans cars are 3 plus. This means this product is safety tested and recommended for children that are aged 3 years and above.\u003c\/p\u003e\n\u003cp\u003eDimensions: Length 170mm x Width 88mm x Height 62mm\u003c\/p\u003e","brand":"Playforever","offers":[{"title":"Default Title","offer_id":46052322319,"sku":"5060346821023","price":109.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1586\/9559\/files\/46847.jpg?v=1738203919"},{"product_id":"vervemalibubenjamin","title":"Playforever Verve Malibu Benjamin","description":"\u003cp\u003eOn your marks… get set… go! You can almost hear the roar of the engine as Malibu stands poised, ready for the race. Drawing inspiration from the early Maserati Formula 1 cars of the 20s and 30s but with a modern Playforever twist, Playforever's Malibu racing car is built for speed. With a pure and simple cigar tube chassis, long nose and wide open mouth, its shape is sleek and stream-lined whilst its wide profile, low-to-the-ground rubber tyres give it a bold confidence to rival all others at the starting grid.\u003c\/p\u003e\n\u003cp\u003eFierce, but just as fast, Malibu is slightly smaller than the rest of Playforever's collection, proving that when it comes to speed, size isn’t everything.\u003c\/p\u003e\n\u003cp\u003eAge recommendation: Benjamin is 1 plus. This means this product is safety tested and recommended for children that are aged 1 year and above.\u003c\/p\u003e\n\u003cp\u003eDimensions: Length 150mm x Width 94mm x Height 58mm\u003c\/p\u003e","brand":"Playforever","offers":[{"title":"Default Title","offer_id":46052485007,"sku":"5060346820590","price":89.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1586\/9559\/products\/Verve_Malibu_Ben.jpg?v=1571608877"},{"product_id":"vervemalibulucas","title":"Playforever Verve Malibu Lucas","description":"\u003cp\u003eOn your marks… get set… go! You can almost hear the roar of the engine as Malibu stands poised, ready for the race. Drawing inspiration from the early Maserati Formula 1 cars of the 20s and 30s but with a modern Playforever twist, Playforever's Malibu racing car is built for speed. With a pure and simple cigar tube chassis, long nose and wide open mouth, its shape is sleek and stream-lined whilst its wide profile, low-to-the-ground rubber tyres give it a bold confidence to rival all others at the starting grid.\u003c\/p\u003e\n\u003cp\u003eFierce, but just as fast, Malibu is slightly smaller than the rest of Playforever's collection, proving that when it comes to speed, size isn’t everything.\u003c\/p\u003e\n\u003cp\u003eAge recommendation: Lucas is 1 plus. This means this product is safety tested and recommended for children that are aged 1 year and above.\u003c\/p\u003e\n\u003cp\u003eDimensions: Length 150mm x Width 94mm x Height 58mm\u003c\/p\u003e","brand":"Playforever","offers":[{"title":"Default Title","offer_id":46052572751,"sku":"5060346820583","price":89.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1586\/9559\/products\/Verve_Malibu_lucas.jpg?v=1571608877"},{"product_id":"vervevigliettajasper","title":"Playforever Verve Viglietta Jasper","description":"\u003cp\u003eSpeeding through the hills of Tuscany, warm breeze on the open roads lined with lush vineyards and silver olive groves, our Viglietta racing car personifies freedom and liberty: memories of carefree summer days and wild abandonment. Just like Malibu, Viglietta is slightly smaller than the rest of Playforever's collection, but every bit as eye-catching.\u003c\/p\u003e\n\u003cp\u003eWith a smooth, curved shape and sleek Italian styling, Viglietta is so much more than just a toy car – it is an object of beauty that can make memories; memories to be shared for generations to come.\u003c\/p\u003e\n\u003cp\u003eAge recommendation: Marco is 1 plus. This means this product is safety tested and recommended for children that are aged 1 year and above.\u003c\/p\u003e\n\u003cp\u003eDimensions: Length 140mm x Width 75mm x Height 50mm.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Playforever","offers":[{"title":"Default Title","offer_id":46052579023,"sku":"5060346820569","price":95.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1586\/9559\/products\/Verve_Vig_jasper.jpg?v=1571608877"},{"product_id":"brunoracingcarred","title":"Playforever Bruno Racing Car Red","description":"\u003cp\u003eBruno is a Playforever original. Born from a childhood fascination with tin cars and inspired by the beauty of classic cigar racers, founder Julian Meagher set out to create a debut piece that not only looked classic and stunning, but that was beautifully made from the very best materials available. Months of researching production methods to attain the glossiest surfaces possible; 5mm thick wall sections that had never been achieved before and that produced a solid sound, resonating when tapped; genuine rubber tyres as opposed to cheap skin versions. Honest materials that spelled quality, celebrating plastic as a truly exceptional material.\u003c\/p\u003e\n\u003cp\u003eThe story of Bruno is a labour of love, beginning with a passion and a dream, and ending with a lifelong heirloom toy to be passed on, played with and remembered for generations.\u003c\/p\u003e\n\u003cp\u003eAge recommendation: All Bruno cars are 3 plus. This means this product is safety tested and recommended for children that are aged 3 years and above.\u003c\/p\u003e\n\u003cp\u003eDimensions: Length 270mm x Width 180mm x Height 130mm\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Playforever","offers":[{"title":"Default Title","offer_id":4197691981852,"sku":"5060346820019","price":189.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1586\/9559\/products\/PL102.jpg?v=1571608880"},{"product_id":"midijoulesbonnie","title":"Playforever Midi Joules Bonnie","description":"\u003cp\u003eFrom Wedges to Mary Janes; vivid colour blocking to bright two tones, just like the rest of our Midi range, Bonnie’s design is inspired by the bold colour and shape of 1960s fashion and footwear coupled with early Formula One racing cars. Originally designed in wood (and maintaining its simple form when remodeled into plastic), the beauty of Bonnie lies in its simplicity: a pure shape on wheels, with the addition of bold graphics to bring it to life.\u003c\/p\u003e\n\u003cp\u003eCool, hip and eye-catching, Bonnie is a true showstopper that will look stunning on the shelf, mantelpiece or racing around on the living room floor! A Playforever classic, to be treasured for generations.\u003c\/p\u003e\n\u003cp\u003eAge recommendation: All Bonnie cars are 3 plus. This means this product is safety tested and recommended for children that are aged 3 years and above.\u003c\/p\u003e\n\u003cp\u003eDimensions: Length 215mm x Width 120mm x Height 92mm.\u003c\/p\u003e","brand":"Playforever","offers":[{"title":"Default Title","offer_id":4199925612572,"sku":"5060346820392","price":149.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1586\/9559\/products\/PL404.jpg?v=1571608880"},{"product_id":"heatshadow","title":"Playforever Heat Shadow","description":"\u003cp\u003eStraight out of 1960s New York, Playforever Maverick Heat vehicles are a bold representation of the famous ‘slab-sided’ vehicles of the era. Racing through busy streets, lights flashing and sirens screaming; with distinctive flat sides and super large surface areas, this was a time for boldness and confidence in design.\u003c\/p\u003e\n\u003cp\u003eA hip, cool, statement piece that takes us back to the days of cop shows and the streets of New York, Maverick Heat is a toy to be treasured by all ages.\u003c\/p\u003e\n\u003cp\u003eAge recommendation: All Maverick cars are 3 plus. This means this product is safety tested and recommended for children that are aged 3 years and above.\u003c\/p\u003e\n\u003cp\u003eDimensions: Length 245mm x Width 105mm x Height 96mm\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #131313; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 12px;\"\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"Playforever","offers":[{"title":"Default Title","offer_id":19840742686808,"sku":"5060346820637","price":155.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1586\/9559\/products\/Heat_Shadow.jpg?v=1571608917"},{"product_id":"miniboy","title":"Playforever Speedy Le Mans Boy","description":"\u003cp\u003eMini Speedy Le Mans is a toy car in its simplest, most organic form. Taking its smooth, curved shape – a shape that conveys movement and fluidity even when parked on the shelf - we have split it into smaller segments that help to define and showcase further its organic lines, playing with colour and form in a brand new way. \u003c\/p\u003e\n\u003cp\u003eThe result is an object of beauty that is not only harmonious to the eye, but a joy to play with (and being slightly smaller than our Midi and Classic collections, little hands can easily hold it too). Reminiscent of the classic Lemans racing cars of the 1930s, our Mini Speedy Lemans car is a true design classic, to be cherished by all ages for generations to come.\u003c\/p\u003e\n\u003cp\u003eAge recommendation: All Speedy Le Mans cars are 3 plus. This means this product is safety tested and recommended for children that are aged 3 years and above.\u003c\/p\u003e\n\u003cp\u003eDimensions: Length 170mm x Width 88mm x Height 62mm\u003c\/p\u003e","brand":"Playforever","offers":[{"title":"Default Title","offer_id":19840830013528,"sku":"5060346821030","price":109.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1586\/9559\/products\/Mini_Boy.jpg?v=1571608917"},{"product_id":"midirufuspatrick","title":"Playforever Midi Rufus Patrick","description":"\u003cp\u003eIntroducing Rufus, the coolest canine-driven racing car we have ever seen! \u003cbr\u003e\u003cbr\u003eThe Rufus collection is designed and made by Playforever, following their recent collaboration with Hugo Boss. A streamlined shape with a geometric front and pointed 'ridge' on the bonnet top, smoothing out to a rounded form at the back, this car means business - and SPEED! I mean, those dog's ears say it all.\u003cbr\u003e\u003cbr\u003eJust like all Playforever products, Rufus is not only beautifully designed, it is built using the finest quality materials to last a lifetime.\u003c\/p\u003e\n\u003cp\u003eAge recommendation: All Rufus cars are 3 plus. This means this product is safety tested and recommended for children that are aged 3 years and above.\u003c\/p\u003e\n\u003cp\u003eDimensions: Length 214mm x Width 127mm x Height 108mm\u003c\/p\u003e","brand":"Playforever","offers":[{"title":"Default Title","offer_id":19840929464408,"sku":"5060346820835","price":189.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1586\/9559\/products\/Midi_Rufus_Patrick.jpg?v=1571608917"},{"product_id":"midirufusweller","title":"Playforever Midi Rufus Weller","description":"\u003cp\u003eIntroducing Rufus, the coolest canine-driven racing car we have ever seen! \u003cbr\u003e\u003cbr\u003eThe Rufus collection is designed and made by Playforever, following their recent collaboration with Hugo Boss. A streamlined shape with a geometric front and pointed 'ridge' on the bonnet top, smoothing out to a rounded form at the back, this car means business - and SPEED! I mean, those dog's ears say it all.\u003cbr\u003e\u003cbr\u003eJust like all Playforever products, Rufus is not only beautifully designed, it is built using the finest quality materials to last a lifetime.\u003c\/p\u003e\n\u003cp\u003eAge recommendation: All Rufus cars are 3 plus. This means this product is safety tested and recommended for children that are aged 3 years and above.\u003c\/p\u003e\n\u003cp\u003eDimensions: Length 214mm x Width 127mm x Height 108mm\u003c\/p\u003e","brand":"Playforever","offers":[{"title":"Default Title","offer_id":19840948666456,"sku":"5060346820842","price":189.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1586\/9559\/files\/pf_playforever_pl-r802_rufus_weller_white_background.webp?v=1788826936"},{"product_id":"vervevigliettamilesgrey","title":"Playforever Verve Viglietta Miles Grey","description":"\u003cp\u003eSpeeding through the hills of Tuscany, warm breeze on the open roads lined with lush vineyards and silver olive groves, our Viglietta racing car personifies freedom and liberty: memories of carefree summer days and wild abandonment. Just like Malibu, Viglietta is slightly smaller than the rest of Playforever's collection, but every bit as eye-catching.\u003c\/p\u003e\n\u003cp\u003eWith a smooth, curved shape and sleek Italian styling, Viglietta is so much more than just a toy car – it is an object of beauty that can make memories; memories to be shared for generations to come.\u003c\/p\u003e\n\u003cp\u003eAge recommendation: Marco is 1 plus. 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With a pure and simple cigar tube chassis, long nose and wide open mouth, its shape is sleek and stream-lined whilst its wide profile, low-to-the-ground rubber tyres give it a bold confidence to rival all others at the starting grid.\u003c\/p\u003e\n\u003cp\u003eFierce, but just as fast, Malibu is slightly smaller than the rest of our collection, proving that when it comes to speed, size isn’t everything.\u003c\/p\u003e\n\u003cp\u003eAge recommendation: Ross is 1 plus. This means this product is safety tested and recommended for children that are aged 1 year and above.\u003c\/p\u003e\n\u003cp\u003eDimensions: Length 150mm x Width 94mm x Height 58mm\u003c\/p\u003e","brand":"Playforever","offers":[{"title":"Default Title","offer_id":19841224769624,"sku":"5060346820712","price":89.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1586\/9559\/products\/Verve_Malibu_Ross.jpg?v=1571608917"},{"product_id":"vervevelocitajean","title":"Playforever Verve Velocita Jean","description":"\u003cp\u003eBack in the 70s, F1 racing was a dangerous, high speed game. Cars were fast, drivers were furious and competition was intense. \u003cbr\u003e\u003cbr\u003eThe Velocita collection by Playforever was inspired by the F1 scene of this era. Rubber tyres, stream-lined shapes and vibrant, shiny colours make this one of the coolest cars they have ever made! Its miniature size is perfect for kids, but it looks equally striking on the shelf or mantlepiece too. A real collector's piece.\u003cbr\u003e\u003cbr\u003eJust like all Playforever products, Velocita Jean is not only beautifully designed, it is built using the finest quality materials to last a lifetime.\u003cbr\u003e\u003cbr\u003eA classic heirloom treasure that can be passed on and played with for generations. Also available in 3 other styles.\u003c\/p\u003e\n\u003cp\u003eAge recommendation: Velocita is 3 plus. This means this product is safety tested and recommended for children that are aged 3 year and above.\u003c\/p\u003e\n\u003cp\u003eDimensions: Length 150mm x Width 95mm x Height 70mm\u003c\/p\u003e","brand":"Playforever","offers":[{"title":"Default Title","offer_id":19841412333656,"sku":"5060346820736","price":79.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1586\/9559\/products\/Verve_Velocita_Jean.jpg?v=1571608917"},{"product_id":"playforeververveloretinoverona","title":"Playforever Verve Loretino Verona","description":"\u003cp\u003eThe Loretino Verona racing car is a cute and playful scaled-down version of its big brother (and the very first car in the Playforever collection), Bruno. \u003cbr\u003e\u003cbr\u003eIn this black on black colourway, Loretino Verona is living proof that size is not everything. Lightweight and easy to hold, yet built to last, just like all Playforever products it is beautifully designed and built to last a lifetime.\u003cbr\u003e\u003cbr\u003eA classic heirloom treasure that can be passed on and played with for generations. Also available in blue and red.\u003c\/p\u003e\n\u003cp\u003eAge recommendation:\u003c\/p\u003e\n\u003cp\u003eLoretino is 1 plus. 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